🌱What to Plant?

Privacy Policy

Last updated: 14 September 2026

1. Data Controller

Nuvera Care s.r.o.
Registered office: Na rovni 1303/44, Břevnov, 162 00 Prague 6, Czech Republic
Company ID (IČO): 23464461
Registered in the Commercial Register maintained by the Municipal Court in Prague, Section C, Insert 427428
Email: info@cozasadit.cz

2. What is What to Plant?

What to Plant? is a free gardening encyclopedia and toolset (seasonal calendar, sowing plan, weather forecast). The site works without registration and without user accounts — nobody needs to create a profile or provide an email address anywhere.

3. What data we process

  • Server logs — for every request, the server automatically records the IP address, date and time, requested URL, referring page and browser identification. These logs are used to operate and secure the website (for example, to detect attacks) and are kept only for a short time.
  • Traffic statistics — via Google Analytics 4 (loaded through Google Tag Manager). This is pseudonymous data about how the site is used, such as pages viewed, device and browser type, or an approximate region derived from the IP address. Analytics cookies are used only with your consent.
  • Approximate IP-based location — used only to show the weather forecast and frost warnings on plant pages. Location is looked up fresh on every visit, never stored, and never linked to anything else about you.
  • Advertising — the site shows Google AdSense ads. In doing so, Google and its partners may process data such as your IP address, cookie identifiers and browsing information; see section 6 for details.

We do not require registration or an account and we do not collect your name, email address or other contact details. If you email us, we use your address and the content of your message only to handle your enquiry.

4. Legal basis

Analytics and advertising cookies and ad personalisation are based on your consent (Art. 6(1)(a) GDPR). You can withdraw or change your consent at any time — see section 7. Server logs, looking up an approximate location for the weather forecast and handling email enquiries are based on our legitimate interest in running the website securely and reliably (Art. 6(1)(f) GDPR); location is not stored.

5. Recipients and third parties

  • Open-Meteo — approximate coordinates are sent to retrieve the weather forecast. Open-Meteo is an open service with no registration and no cookies.
  • ipwho.is — your IP address is used to estimate an approximate location (city) for the weather forecast, with no popup and nothing to allow.
  • Google (Google Ireland Limited and Google LLC) — Google Tag Manager, Google Analytics 4, Google AdSense and the consent management platform. Google may also process data outside the EU, in particular in the USA; such transfers are safeguarded, among other things, by the EU-U.S. Data Privacy Framework and standard contractual clauses.
  • Google's advertising partners — other ad technology vendors may also process data when ads are served. You can find the list of vendors and their purposes in the consent settings (see section 7).

We do not sell data or share it with any other third parties beyond the above.

6. Advertising and advertising cookies

The website is funded by Google AdSense advertising (Auto ads). Ads are labelled as such.

  • Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website or other websites.
  • Google's use of advertising cookies enables it and its partners to serve ads to you based on your visits to this site and/or other sites on the Internet.
  • You may opt out of personalised advertising by visiting Google Ads Settings (My Ad Center). You can also opt out of third-party vendors' use of cookies for personalised advertising by visiting www.aboutads.info and, in the EU, www.youronlinechoices.eu.
  • If you do not consent to personalisation, you may see non-personalised ads selected based on context (such as the page content or approximate location), or ads served in limited mode.

For more information, see How Google uses information from sites or apps that use our services and the Google Privacy Policy.

7. Cookies and consent management

Cookie consent is managed through Google's certified consent management platform (CMP), which follows the IAB Transparency & Consent Framework (TCF). Where required — in particular for visitors from the European Economic Area, the United Kingdom and Switzerland — it shows a consent message in which you can consent, decline or choose individual purposes and vendors. Your choice is stored in a cookie in your browser.

If Google's message is not yet active for this site, we show our own simple banner that asks only for consent to Google Analytics cookies. This banner never enables advertising cookies. Your choice is stored in your browser's local storage (localStorage).

The site uses Google Consent Mode v2 with all categories set to "denied" by default. Until you give consent, no analytics or advertising cookies are stored; in this state Google services may only send basic cookieless signals (for example, that a page was loaded) that contain no cookie identifiers.

Changing or withdrawing consent: at any time via the "Privacy settings" link in the footer of every page, or directly here: open privacy settings. You can also delete this site's cookies in your browser. Withdrawing consent does not affect processing carried out before the withdrawal.

8. Data retention

We don't run user accounts, so we don't store anything about you long-term. Server logs are kept for a short time (usually no more than a few weeks) and then deleted automatically. Your consent choice remains stored in your browser until you change it, clear your browser data or the cookie expires. Google Analytics data is retained for a maximum of 14 months. Emails are kept for as long as necessary to handle the enquiry. Data processed by Google for advertising is governed by Google's policies.

9. Your rights

Under the GDPR you have the right to:

  • Access your data.
  • Correct inaccurate data.
  • Erase your data ("right to be forgotten").
  • Restrict processing.
  • Data portability.
  • Object to processing based on legitimate interest.
  • Withdraw cookie consent at any time (see section 7).
  • Lodge a complaint with a supervisory authority — in particular in the EU member state where you live, or with the Czech Office for Personal Data Protection (uoou.gov.cz).

To exercise your rights, contact us at info@cozasadit.cz.

10. Security

The site runs over encrypted HTTPS.